4 Reasons Why You Should Invest In A Blog For Your Business or Organization
It’s not often you find “Focus On Blog” listed on any business’ goals list when getting started. Many established companies still don’t put much stake into their blog. But they should!
What do they want? To convert leads to sales. Well, how do they find those leads?
By reaching a wide audience and connecting with them on a personal level. And how do you do that? By investing in a blog for their business or organization.
Blogging is a long-standing tradition in the online world. It's one of the oldest forms of communicating with readers. Email campaigns can come off as spammy and social media is very “in the moment” but quickly forgotten. So how do you reach an audience and make a lasting impact?
The benefits of blogging, in a nutshell, include:
Driving brand new, organic traffic to your website.
Consistently posting will grow your readership.
Blogs spark conversation and interaction with your audience.
Blogs remain searchable for years to come.
Organic All The Way
If you already have a steady following, that’s awesome! But how do you build on that and grow?
Word of mouth is a great way for people to discover who you are and what you do. Yet most of us go to Google and put in some keywords, hoping to find what we’re looking for. What businesses want is to be on that top results list in search engines. That’s how they gain leads.
Blogs are an essential component to ranking high in search results by using SEO–search engine optimization. Strategically using keywords in blog posts is a gamechanger!
The cool thing is that with every new blog post, you can use new sets of keywords that will target your audience. That’s a new group of potential leads that can find your blog and website with each post!
Consistency Is Key
Now it’s true, building your blog takes time and dedication. You won’t gain 20,000 views overnight. Sorry to break it to you.
However! Business is a lot like life. Time well spent paired with focused dedication inevitably leads to growth. Businesses and organizations should aim to provide useful and relevant information for their audience.
So how often should you post? Once a month? Once a week? Once a day?! It all depends on your goals. Personally, one post a week is my ideal sweet spot. With that kind of schedule, you’re consistently providing content but you’re not overloading your readers. Quality over quantity!
The more quality content you produce and provide on a regular basis, the more likely it is that people will anticipate your posts and come back for more.
Let’s Get Vulnerable
I think many of us are tired of sleazy sales pitches and cringey marketing strategies. We can see it coming a mile away.
“But Zaida, selling products IS my business. What am I supposed to do?”
Well, it all comes down to your approach.
These days, people want to make a connection. We can thank the power of social media for that one! People want to feel like they’re part of a story or a movement. They want a brand they connect with and more importantly, they want a face behind the brand to invest in.
Blogs are a fantastic tool to create long-form conversation pieces. They give consumers a peek behind the curtain to those running the show. Your product may be great and you may offer amazing services, but what is it about you that separates you from the rest?
We want to invest in your story and the journey that you’re on.
Being vulnerable is scary, I get it. On the flip side, it invites viewers and followers in. Connecting with your audience on a personal level removes the veil. See what I'm getting at?
We’re Playing The Long Game
Sustainability is the name of the game when it comes to longevity in the business world.
Sure, we all want that instant gratification, but building your brand and audience takes hard work and time. And if you use the right tools and have the right mindset, it’ll all pay off.
The information provided in your posts will continue to be searchable as long as the blog remains live. This means something posted five years ago can continue to gain traction to you and your business! Talk about making money in your sleep.
To Blog Or Not To Blog?
There are so many moving parts to running a business, so many aspects and areas to take into consideration. It’s easy to let one area fall to the wayside in favor of another.
Investing in your blog can be crucial for increased leads and reaching a wider audience. With good, relatable, and relevant content, a blog is definitely something to consider.
